Optimum Nutrition
Enhancing Customer Engagement with AI-Driven Nutrition Guidance
Optimum Nutrition, a global leader in sports nutrition, wanted to provide personalised, expert-level guidance to customers navigating their extensive product range. With Presence, they introduced an AI-powered virtual product expert, delivering instant, tailored recommendations to help customers choose the right supplements based on their goals, preferences, and training needs.
By integrating Presence across their digital platforms, Optimum Nutrition improved customer engagement, boosted conversions, and enhanced the overall shopping experience.
Results & Impact
By leveraging Presence, Optimum Nutrition has transformed how customers interact with their products—offering trusted, AI-powered guidance that enhances the shopping experience, drives sales, and strengthens brand engagement.
Personalised Supplement Recommendations
Presence delivers AI-driven product suggestions based on customer input, ensuring users find the right supplements for their fitness and nutrition goals.
Authentic, Science-Backed Knowledge
The virtual expert provides accurate, Optimum Nutrition backed research-based supplement advice, reinforcing trust and credibility in every customer interaction.
24/7 Expert-Level Support
With Presence, customers receive accurate, science-backed supplement advice at any time, reducing uncertainty and increasing purchase confidence.
Case Studies
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